COLLEGE OF BUSINESS
BACHELOR of BUSINESS ADMINISTRATION PROGRAM DESCRIPTION:
The Bachelor of Business Administration (BBA) degree prepares graduates to seek employment in entry-level positions in various industries of budgeting, accounting, payroll, personnel, computer systems, facilities planning and management, risk management.
BACHELOR of BUSINESS ADMINISTRATION ADMISSION CATEGORIES:
Minimum academic requirements to apply to the BBA degree program is:
Regular Degree Applicant – Students with an Associate Degree or who have accumulated, with passing grades, at least sixty (60) semester units, which 54 semester units are of substantive academic content from a state-approved or regionally or nationally accredited institution.
BACHELOR of BUSINESS ADMINISTRATION (BBA) PROGRAM (60 units):
BUS 300 Foundations of Business 3 units
BUS 305 Principles of Accounting 3 units
BUS 310 Concepts of Microeconomics 3 units
BUS 311 Concepts of Macroeconomics 3 units
BUS 315 Introduction to Business Writing 3 units
BUS 317 Introduction to Business Law 3 units
BUS 320 Foundations of Statistics 3 units
BUS 323 Introduction to Organizational Behavior 3 units
BUS 325 Introduction to Leadership 3 units
BUS 330 Principles of Marketing 3 units
BUS 334 Essentials of Corporate Finance 3 units
BUS 340 Introduction to Information System 3 units
BUS 345 Fundamentals of Decision Making 3 units
BUS 349 Foundations in Operations Management 3 units
BUS 350 Introduction to Sales Management 3 units
BUS 355 The Essentials of Entrepreneurship 3 units
BUS 367 The Necessities of International Marketing & Culture 3 units
BUS 385 Principles of Advertising 3 units
BUS 387 Introduction to Business Research 3 units
BUS 390 Development of Business Strategy 3 units
Total BBA program 60 units
BACHELOR of BUSINESS ADMINISTRATION GRADUATION REQUIREMENTS:
Student must complete sixty (60) prescribed units with a cumulative G.P.A of 2.0 or higher. Students must apply for graduation and meet all academic and financial requirements.
BACHELOR of BUSINESS ADMINISTRATION – COURSE DESCRIPTIONS:
BUS 300 Foundations of Business (3 units)
The course is designed to address the foundations of business administration. This course is a study of an introduction to the business world. Focus is placed on the identification, analysis, and integration of business, procedures, and policies with strategic planning in relation to the environment, organization and the individual.
BUS 305 Principles of Accounting (3 units)
This course is an introduction to the basic concepts and techniques of financial accounting, including financial statement preparation, the accounting system, generally accepted accounting principles, and an introduction to financial statement analysis.
BUS 310 Concepts of Microeconomics (3 units)
The course applies economic principles and methodologies to business decision problems relating to costs, prices, revenues, profits, and competitive strategies and provides an analytical base for study of the corporate strategy process. Students will focus on study of public, business choices. For example, consumers decide how much of various goods to purchase, workers decide what job to take & business people decide how many workers to hire and how much output to produce.
BUS 311 Concepts of Macroeconomics (3 units)
This course will focus on macroeconomics and the factors that deal primarily with aggregates (total amount of goods & services produced by society) and absolute levels of prices. It addresses issues such as level of growth of national output (GNP & GDP), Interests rates, unemployment and inflation.
BUS 315 Introduction to Business Writing (3 units)
Emphasis will be on selecting the appropriate information, organization, and style to communicate effectively to a specific audience such as a supervisor, colleague, or client. Group work skills will also be emphasized, and students will be introduced to the Internet as a research tool, as well as introduced to some useful business software.
BUS 317 Introduction to Business Law (3 units)
The course offers a detailed study of the nature of contracts, torts, and criminal law and their applications in business organizations, personal property, real property, and commercial transactions. A focus will be placed on interpreting the law through existing case studies.
BUS 320 Foundations of Statistics (3 units)
This course is designed to provide students with an introduction to the world of Statistics. Students will be introduced to descriptive statistics, probability and application, probability of random variables, and inference.
BUS 323 Introduction to Organizational Behavior (3 units)
This course begins with an examination of critical personal characteristics of organizational members to see how these factors influence the effectiveness of organizations and their members. Special attentions then given to the role of teams in organizations, the stages of team development, and actions that can support the development of effective teams. This course serves as an introductory course to understanding organizational behavior.
BUS 325 Introduction to Leadership (3 units)
The course is designed to inspire those in leadership positions in your organization to motivate, delegate, communicate and build the team for success.
BUS 330 Principles of Marketing (3 units)
This course is designed to contribute to: your technical and professional preparation in Marketing; your ability to demonstrate written and oral communication skills; your under- standing of the global impact on business organizations; your know- ledge and understanding of ethics in business; your understanding of the legal issues in organizations, the role of cultural diversity in business, and the dimensions of quality in organizations.
BUS 334 Essentials of Corporate Finance (3 units)
This course examines the tools and techniques used in the world of finance. Students will be introduced to financial institutions, financial concepts and nomenclature. The course will introduce the student to such key financial concepts such as time value of money, cost of capital, asset valuation, ratio analysis, and risk and reward trade-off.
BUS 340 Introduction to Information System (3 units)
The course introduces the concepts and programming techniques for building successful interactive business systems. Graphical user interfaces (GUI) and event-driven programming, which provide the basis for the ease-of-use feature of successful business systems, are studied using friendly, powerful, and popular systems development tools.
BUS 345 Fundamentals of Decision Making (3 units)
This course explores human reasoning and decision making abilities. The course is intended as a survey of new research in these areas. We will also explore parallels between reasoning and decision making.
BUS 349 Foundations in Operations Management (3 units)
This course will focus on Operations Management as the systematic direction and control of the processes that transform inputs into finished goods or services. Students will learn that operations management is one of the primary functions of a business. This course is intended to provide managers in all functional areas with sufficient knowledge to make informed “total business decisions” and to introduce standard terms and concepts for communications with operating personnel.
BUS 350 Introduction to Sales Management (3 units)
This course examines the sales function, encompassing both personal selling and sales management principles. Students will be asked to evaluate the development of professional sales techniques as well as creation of sales objectives and strategies, selection, training, compensation and motivation of the sales force, and the use of technology in the contemporary sales function.
BUS 355 The Essentials of Entrepreneurship (3 units)
This course is designed to examine the fundamentals of organizing a small business. It covers such topics as the challenges of entrepreneurship, building the business plan,, strategic planning, forms of ownership, marketing, pricing, cash flows, financial planning, putting the plan to work, looking at ethical and legal concerns and regulatory environment.
BUS 367 The Necessities of International Marketing & Culture (3 units)
This course will examine marketing principles and planning factors and techniques applied in a global environment. In addition, problems of marketing internationally and methods used to reduce them will be studied.
BUS 385 Principles of Advertising (3 units)
This course will focus on the principles and background of advertising, advertising campaigns and types of advertising. Special emphasis is give to social, legal, planning and the creative aspects of advertising.
BUS 387 Introduction to Business Research (3 units)
This course will focus on the application of both qualitative and quantitative research methodology to the solution of marketing questions. Students will study the role of marketing research and will be involved in the design, execution, analysis, and implementation of a complete research project.
BUS 390 Development of Business Strategy (3 units)
This course is a capstone course for the undergraduate business school students and will be structured around a framework of measurement principles covered throughout the program offered at Irvine University. Each student will be required to use different methods and principles that are learned in this program as a foundation for their final project of the program.
